Jony Ive jackets designed by Jony Ive in collaboration with Moncler to hit the U.S. market on October 10, starting at $2,440.
Renowned designer Jony Ive, best known for his iconic contributions at Apple, is making waves in the fashion industry with his latest venture. In collaboration with his design firm LoveFrom and French luxury brand Moncler, Ive has unveiled a collection of modular jackets that blend innovation with style. Set to launch in the U.S. on October 10, 2024, these jackets will be priced starting from $2,440.
The collection features high-quality, recycled nylon three-layer jackets that can be customized with different combinations. One of the standout features is Ive’s unique magnetic fastening system, dubbed the “dual button,” which uses aluminum, brass, and steel magnets to easily link the jacket’s layers together.
Key pieces in the collection include a green field jacket, a light blue parka, and a striking orange poncho. With pre-orders already sold out, the modular jackets are generating significant buzz, showcasing the seamless integration of fashion and technology. Jony Ive’s designs are pushing the boundaries of modern apparel, offering both versatility and innovation to the fashion-forward consumer.
